Tallahassee Democrat du lieu suivant : Tallahassee, Florida • Page 37

Tallahassee Nov. 4, 19873D Stations won't admit to gas war, but prices for unleaded are failing i I If 1 to better WIS WHAT'S NUTRITIOUS? WHAT'S NOT? READ ANN PARRAMORE "FOOD FACTS" III ijj jj n-o'fi iii1iiiii mm 2 HIGHQROVE GAS AMD DIESEL SAME LOW PRICE CASH OR CREDIT By Gary Blankenship Democrat staff writer Drivers passing gas stations at Crawfordville Highway and Capital Circle might be doing double takes these days at some stations, the price of unleaded regular gas is cheaper than regular leaded. In fact, while unleaded typically-around Tallahassee was going for more than 90 cents a gallon, as of Monday two stations at that corner were marketing it for 75.9 cents. Another station nearby charged 73.9 cents. According to the Tallahassee office of the AAA Auto Club, the average price for self-service un- leaded gas is $1 statewide, 95 cents in Tallahassee.

Is this that rarest of all things since the fuel lines of the early 1970s a gas war? A spokesman for Suwannee Swifty, which is selling the gas for 73.9 at a store on Crawfordville just south of the truck route, denied there was a gas war, and then declined to comment on the company's marketing strategies. A spokesman for Spur, which has a station at the intersection selling unleaded for 75.9, also declined to comment. Dick Singletary, president of Sing Oil, said the low prices grew from the intense competition in the area: Sing also has a store at the intersection selling unleaded at 75.9. Singletary said that the prices started dropping two or three weeks ago. He, too, was reluctant to label it a gas war.

"It's just beating the competition," he said. "It's the same thing out at State Road 20 and the truck route." Singletary said there's usually one or two such hot spots somewhere in Tallahassee. "It varies from one side of town to another." He also said that sales had not Tallahassee's Estate Address! One mile North of Maclay Gardens off Thomasville Road Prestigious Location Mostly Acre Homesites Only 32 of 136 sites still available $39,400 to $57,500 Price Increase 1188 Gary BlankenshipDemocrat The Sing Store at Capital Circle and Crawfordville Highway is selling its unleaded gasoline cheaper than its regular ing. When it gets up to 90 to 95 (cents per gallon), it hurts a little." Godwin said he had already brought two cars for fill-ups at the station. He spoke as he was pumping unleaded into his 30-foot motor home filling the 95-gallon tank.

Investors Realty 224-6900 Margaret M. Coyle Kathleen Crosier markedly increased since the prices dropped. Tallahassee resident Ed Godwin was trying to change that. "I think it's wonderful," he said at the Sing station Monday. "I wish it would stay this way.

I might do a little bit more travel 'REALTOR -Associate REALTOR-Associated 386-2329 656-6678 Don't Miss A Single Issue. Targeted Direct Mail the 8.4c Solution ifaiM oaii i oaay i-or Mome uenvery. 599-2191 One of Tallahassee's Last Great Unspoiled Communities WORKSHOP OUTLINE 1) Direct Mall Marketing a) What is Direct Mail Marketing? c) The Mailing List b) When did it begirt? Types c) Where is It today? Source d) Where is It going? Cost 2) Will Direct Mall Marketing work lor me? d) Budgeting Considerations a) Highly Targeted Editorial Development b) long Shell Lite Creative Services c) Measurability Pre print Production d) Multi purpose Prinling 3) The Program -From Start Wnbution t0 fjnSh e) Evaluating the Results a) Defining the Message KeVin9 and codina What are you selling? Conversion tracking Who are you selling to? Testing Why should they buy from you? Checklist For Success Developing the concept. a) The list b) The Direct Mail Package b) The Format c) The format Layout d) The copy Copy S) Questions and Answers Find out how targeted direct mail marketing can help your business grow. This fact-filled, information packed workshop will cover the nuts and bolts of planning, preparing and executing an effective direct mail program.

From budgeting and copyrighting to production and mailing, you'll examine the details step by step Date: Wednesday, November 18th Place: Ramada Inn North Time: 8:30 a.m. a.m. Cost: S25 (S20 each extra person) 401 OFFICE PLAZA DRIVE 878-1931 Underground Utilities Street Lights City Water Acre Lots Lakefront available From $18,000 of Buck Lake Road Investors Realty I Tillih Int. HAL TUBS HankEggers REALTOR -Associate 224-5888.